Presentation folders of course are one of those great tools that you can use for general marketing. From creating press kits and developing report giveaways, custom folder printing has been a good staple for improving those and other essential business activities. So it is important when you do folder printing that you make those folders as perfect as they can be for marketing.
If you do not know anything however about this kind of marketing, do not fret. Let me reveal to you a few marketing secrets about presentation folders so that you can design and print great presentation folders that really pack a punch and help you with your business.
1. Simpler is better for most markets – That is right. For most audiences, presentation folders or custom folders should ideally be designed in a simple manner. Most marketers have discovered of course that complicated presentation folders seem to overwhelm most readers, leading them to form a different idea of what the message of the folder could be.
Simpler and more direct style designs for custom folders that accurately project the message the creator needs is better. Beyond that, since these are just only folders, most of the important details should be focused on the content itself, the color folder should only be an enticement for opening the inner content. So make sure you remember this and try to use simpler and easier to understand designs for your folders.
2. Folder sizes must be deliberate – Another marketing secret that you should know is that a custom folder size must be set deliberately. Do not just design a color folder with any kind of folder template that you have with you. There are different standard sizes of color posters and their different folds and pockets. Each is ideal for certain kind of content and distribution plan.
That is why it is best to always be deliberate with your choice of folder size so that you can optimize it for your plans. Print smaller pocket folders for promotional kits, and print more formal larger color folders for the big objectives like press kit distribution or report deployment to clients. When you pick the right size, everything should be easier and you should have a smoother ride with your folder deployment.
3. Lead with lighting and color – Now, on the design side of things, one great market secret you should know is that you can actually lead people's attentions with your folder design. By adding lighter shades to certain areas, or contrasting a certain spot with the rest of the color folder design, you can cause people to immediately look at those design locations. Done correctly, you can precisely deliver a powerful marketing message with your custom folders, even if the readers have not opened and read their content yet. This is a great marketing trick that you should always try to integrate with your custom folder designs.
4. Be straightforward with the text content – When it comes to the text content of your custom folders, a good marketing principle is to always be straight with its composition. Do not linger with your message, and most decidedly, do not make it too long. People's attention spans with color folders are very quick and you will have only seconds to deliver your marketing message.
Great! Use this marketing knowledge well for your folder prints. Try them out on your own folder printing and watch the marketing magic happen.
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